Always include a personalized video first.
Rather than going out on the lot and recording a personalized vehicle walkaround for each lead, you can now just record a short introduction and combine it with a prerecorded walkaround from the WheelsTV library. You’ll still want to record a short personalized video for your leads so you can introduce yourself, provide any relevant information, build trust, and leave a positive first impression.
Introduce yourself and provide relevant information.
When an internet lead comes in, follow up with a personalized video introducing yourself, provide any relevant information, and let them know you’ve included a visual walkaround of the inquired vehicle. Always be sure to add a Call to Action in your video, such as inviting the buyer in for a test drive.
Here’s an example of how you would still personalize your message and combine it with a WheelsTV video.
“Hey John, I’m Adam, a sales rep at Covideo Dealership. Thank you for reaching out to us about the 2020 Honda Pilot. We have a few of them here at the dealership. Keep watching this video for a quick walkaround of the Pilot and all of its features. After you've taken a look, give me a call or shoot me an email back, and we can set up a time to take it on a test drive. See you soon.” *cut into WheelsTV video*
Want additional training for you and your team?
Our Covideo support is more than happy to provide extra training for you and your team.
Current Covideo users: Reach out to your account managers and they will be happy to help in any way or sign up for our automotive-specific webinar.
New Users: If you want to learn more about Covideo’s WheelsTV integration and how dealerships are using personalized video, request a demo, and an automotive expert will reach and show you the ropes.
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