Take a look at the video below for tips on creating effective emails.
Use video to replace plain-text emails.
Words aren’t as engaging as video – it’s as simple as that. Video has the power to evoke strong emotions through visual and auditory cues. This aids greatly in getting recipients to engage with your emails.
Not only does video engage your audience, but it encourages them to take action. Analytics by KISSmetrics found that videos that include calls-to-action, produce 380% more clicks than alternative CTA options, like buttons or written text.
Don't forget a call-to-action!
Always include a call to action at the end of your video to guide your viewer's next steps and drive action. This small addition is key to creating effective sales videos.
Video content is memorable.
Add text and images to your video.
Most people need visual aids to learn, which could be a primary reason why many prefer video over text. Viewers retain 95% of a message in the video compared to 10% when reading the text.
Video content is easy to create.
Using tools like Covideo’s mobile app, you can easily take out your phone, record your message, and send it off as a video email. Or record from your laptop or desktop with a built-in webcam. Both efficient AND effective. Recorded and sent all within minutes.
The power of video should not be understated. It has the ability to boost conversions, dramatically improve brand awareness, and open the door to new business opportunities.