A call-to-action is a word or phrase that encourages your viewer to take a specific action.

For example, you could add a clickable button to your video messages that say, "Schedule a Meeting," to encourage your recipient to plan a meeting with you.

Create a one-stop-shop for viewers.

Direct viewers to links on the video landing page (to webpages, documents, or additional videos) with calls-to-action:

Use Video Reply.

2. Gain feedback from your prospects and customers by mentioning the video reply feature:

Place your video on top of a relevant website.

3. Drive traffic to a website, blog, or social media site with website overlay:

For more information on creating the perfect video email call-to-action, be sure to check out our blog post by clicking the button below.

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