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How To Increase Open Rates with Effective Subject Lines
How To Increase Open Rates with Effective Subject Lines

Four ways to create eye-catching email subject lines.

Emily Graham avatar
Written by Emily Graham
Updated over a week ago

We all want to stand out in the inbox and have our emails opened.

To learn more about determining if your video emails are successful, read our blog! In the meantime, here are some email subject line tips:

Tip 1:

Place the word "video" in the subject line. It has been proven to increase open rates by about 19%.

Tip 2:

Personalize your subject line. By placing the recipient's name in the subject line, you let them know that this is an email specifically for them. It makes the recipient feel important. 

Tip 3:

Avoid using CAPS and exclamation marks. If they aren’t automatically relegated to Spam, many people associate this style with unwanted emails. Subject lines framed as questions often elicit a better response.

Tip 4:

Keep your subject line short and sweet - between 4-7 words, if possible. 

For more tips and tricks, be sure to check this blog about creative email subject lines

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