Keeping these things in mind when sending out your video emails will help to improve your open/view rates:
- Make a great first impression with a subject line that stands out against the rest. Keep it short and sweet with the audience in mind. Also try and avoid spammy words/language that might get your email caught by a spam filter.
- Try and deliver your emails to your recipients inbox during times that have been proven to be the highest for open rates. Check out this article on the best times to send your emails.
- Have a great first frame to your video email. Make sure you've got a smile on your face, the picture is light and bright, and if you use our animated snapshot feature - wave in the first few seconds of your video so that you are waving at them in the inbox!
Check out this blog post to learn more!