We all want to stand out in the inbox and have our emails opened. Here are some tips:
- Place the word "video" in the subject line. It has been proven to increase open rates by about 19%.
- Personalize your subject line. By placing the recipients name in the subject line you are letting them know that this is an email specifically for them. It makes the recipient feel important.
- Avoid using CAPS and exclamation marks. If they aren’t automatically relegated to Spam, many people associate this style with unwanted emails. Subject lines framed as questions often elicit a better response.
- Keep your subject line short and sweet - between 4-7 words if possible.
For more tips and tricks be sure to check this blog about creative email subject lines.